Safety in every sip – drink safety products and why they can work for your brand

If your company plans, sponsors or attends events where drinks are served (or maybe you are the drinks brand or hospitality company), it’s worth paying attention products that can keep drinks safe – not only from spillages and unwanted guests (like bugs), but also one of the less talked about but very real concerns in social settings: drink spiking.

Recent research suggests this isn’t just a nightlife issue or an isolated phenomenon. According to a UK-wide survey, around 2% of adults –  roughly 1.2 million people – said they had their drink spiked in the past 12 months. That figure represents only those who recognise or remember an incident, because many more cases go unreported or unrecognised.

For brands and organisations, that raises a practical question: What can you do to support safety and show you care about the people you invite, serve or work with?

Not just a “night out” issue

Drink spiking can happen in many environments where people enjoy beverages – alcoholic or not. Substances added without a person’s knowledge can cause dizziness, drowsiness or confusion much more quickly than expected, and the impact is unpredictable.

One of the surprising findings from Drinkaware’s research is how often people don’t report incidents. Around 90% of people who believed their drink had been spiked did not contact the police, often because they felt it “wouldn’t make a difference.”

That combination of under-reporting and public uncertainty means many people experience this risk without clear support or tools to mitigate it, and organisations can play a part in changing that.

Combine practicality and purpose

Merchandise today is about more than visibility. It’s about purpose, responsibility and creating a lasting impression. When safety matters, the right branded items can support your guests while reinforcing what your brand stands for.

Here are some practical, brandable drink safety items worth considering:

BlockTek Branded Anti-Spiking Drink Protector (main image)

A reusable, stretch-fit cover that helps seal a drink from unwanted tampering and keeps out insects and debris too. Designed with a straw hole so users can sip without removing it, and made from recycled plastic for long-term use. Ideal for events, festival activations, hospitality suites or branded gifting.

Police Approved PTP ‘Check Your Drink’ Matchbook

Compact and pocket-friendly, these matchbook-style test strips help reveal the presence of certain substances. With colour-change indicators, they can help groups and individuals check a drink quickly and discreetly. Great for branded giveaways or campaign ties-ins.

Police Approved PTP Sponsorship Cards

Larger, card-style test tools that are easy to display behind a bar, at check-in desks or as part of event signage. They are simple to use, visible, and also brandable on the back with your logo or message.

These aren’t “solutions” in a technical or medical sense – but they are practical products that can contribute to awareness, support vigilance and help you show care for your audience.

When, where and why these products make sense

These products are relevant in a number of contexts, including:

• Beverage brands and drink sponsors

• Exhibitions, trade shows and networking receptions

• Corporate hospitality spaces

• Entertainment venues, bars and pop-ups

• Festivals, university events and fresher activities

• CSR or community safety campaigns

They are especially effective when used as part of a thoughtful approach to guest experience alongside staff training, clear venue messaging, and a proactive attitude toward attendee wellbeing.

In a climate where people are more aware of safety and inclusion than ever before, offering tools that help people feel looked after can be a meaningful part of your event strategy, your brand values and your legacy.

Branded merchandise shouldn’t just be seen. The best pieces are the ones that are useful, purposeful and remembered long after the event ends.

Get in touch with the team to find out more.