Want to stand out at your 2022 Events? 3 Ways You Can Be More Creative With Your Stand…

If you’re anything like us, 2022 has been the ideal time to start thinking about our events calendar for the year and booking in our exhibitions. 

It’s looking like this year will be the big reboot for marketing and trade show events up and down the UK, and one that is very gratefully welcomed!

We’ve all been there, you rock up to the event you’re exhibiting at, and the stands around you have gone all out, and you can’t help but wish you were more creative with your stand and marketing ideas.

Wearing your creative marketeer cap all year round, can often leave us with brain-block when it comes to standing out at exhibitions, but don’t worry – we’ve got you covered.  

In this piece, we’ll cover 3 key ways to help give your creativity a boost and attract the right type of people to your stand and brand. 

Maxing creativity in your exhibition space

Have you considered how you’re going to showcase your brand within your event space? Think beyond the meter by meter dimensions, and consider how to maximise your space, and maximise your stand investment.

Adding branded floor stickers, roller banners, table cloths and even hand sanitiser stations can help give your stand a professional finish, without dipping too heavily into your marketing budget. Those finishing touches can be personalised with your logo and colours, really making you stand out from the crowd.

Not only does a creative space help to make you stand out, but it also helps to attract passers-by and extends the representation of your brand too.

In addition, is your event inside or outside? If you want to have some fun, and really make the space your own, there are many unique options such as branded inflatables, flags and bunting that are suitable for outdoor use that can add to your stand’s creative design.

Effectively use your branded merchandise

We’re all familiar with the trusty A5 printout and business card, however, in 2022, does the humble business card alone really suffice anymore? Do people want more than the basic literature to take away? 

Think about the long-game, the aim of your event should be to remain in your audience’s mind, even long after the show is over. You can easily achieve this with branded merch, and there are options to suit a wide range of budgets, creativity doesn’t have to be limited by the cost!

The benefits of aligned branded merchandise are endless – not only can you select unique merchandise that matches your brand message, but you can also select merchandise that appeals to your target audience; helping to generate leads, increase brand awareness and create a positive association with your company.

Showcase your stand merchandise 

In a busy trade show, it’s important that your presence immediately engages and interests passers-by. You need to create a focused space with minimal distractions that can hook in your target audience.

Create interaction opportunities to help attract people to your stand, and ensure they stay longer to give you time to start up those important conversations.

You can create interaction opportunities with:

> Games and competitions 

> Food and beverages

> Displaying unique merchandise 

Branded merchandise has become a necessity at events, it’s unlikely anyone will walk out empty-handed, so making sure your merchandise stands out from the crowd is key. 

Brands often opt for a classic pen, mug or notebook due to their versatility and cost-effective nature, but think about how you can make these fresh and eye-catching, there’s a lot you can do with a humble notebook! Making it not only a practical item that your audience will use, but also an opportunity to really think outside the box.

In addition to the more obvious choices, there’s a great opportunity to think creatively with more targeted merchandise too. In particular, merchandise that interest and resonate with your demographic; looking to impress the education sector? Creative academic diaries could give you that edge over your competitors. Want to entice the tech world? How about digital business cards, branded wireless chargers or mobile phone holders?

Focusing on your audience demographic, will help you select merchandise that really resonates and leave that lasting impression. 

Plan ahead of time!

Make sure you start preparing for your exhibition 2022 events well in advance. Get orders in early so you can be sure to get the best prices and widest choice of merchandise. 

Finally, don’t forget to plan your marketing strategy carefully. Make sure you know what your event objectives are and how you’re going to achieve them. Branded merchandise is a great way to help with your event aims – it’s a cost-effective way to reach out to potential customers and generate leads.

Remember, when it comes to promotional merchandise, the possibilities are endless! So make sure you choose wisely and plan ahead, representing your brand effectively so you can make the most of your 2022 events.

If you’re not sure what to choose, why not give us a call? We can help you choose promotional merchandise that align with your marketing goals and brand message. 

Branded Promotional Merchandise With etc. Branding Solutions

At etc. Branding Solutions, we provide innovative branded merchandise that will help you achieve your marketing goals and objectives. We have a wide range of merchandise to choose from that can bring your brand message and marketing objectives to life! 

We don’t just simply supply promotional merchandise, we take the time to understand your brand and your target audience. We provide you with personalised service so you can ensure that your chosen merchandise hits the mark, whilst still meeting your project requirements.

Our merchandise are made to the highest quality and we quality-check each order to ensure we deliver high-quality finishes to all our merchandise.

We hope you’ve found this blog post helpful. If you need any more advice or help, don’t hesitate to get in touch with us today. We’d be happy to help!

Looking for more advice on planning successful marketing events? Make sure you check out our other blog posts – Why Events are Important for Brand Awareness & Top 5 Promotional Items For Events and Exhibitions.