How do businesses use branded merchandise?
In a recent survey among our clients and contacts, we wanted to find out how businesses utilise branded merchandise as part of their marketing campaigns.
The questions looked at the types of branded merchandise businesses buy or are considering, the purpose of the products in relation to their objectives as well as what influences their decision to work with certain suppliers.
We also uncover the level of support businesses need when choosing branded merchandise and budgets.
Key findings:
- 79% of businesses use branded merchandise or clothing for EVENT/EXHIBITION MATERIALS
- BRAND AWARENESS is the MOST COMMON purpose of branded merchandise as stated by 98%
- 31% of businesses need help finding the best options WITHIN BUDGET
- 3 IN 4 prioritise HIGH QUALITY products when looking for a supplier
- 63% plan on spending LESS THAN £5,000 on their next branded merchandise order
And here are the complete results.
Question 1: How do you utilise branded merchandise and clothing within your company (select all that apply)?
Question 2: What is or will be the purpose of branded merchandise within your business (tick all that apply)?
Question 3: What statement best describes your current stance in relation to branded merchandise?
Question 4: What do you look for when considering a branded merchandise agency (tick all that apply)?
Question 5: When thinking about your next potential branded merchandise order, do you have a total budget in mind?
A third of businesses we surveyed said they are planning on placing a branded merchandise order in the next three months. If that’s you, we’d love to help!
