What is promotional merchandise and why is it so effective?
Promotional merchandise is a constant reminder of your business and services. When used effectively, it can help bridge the gap between your business and your clients. With so much focus on digital marketing and your brand, it can be difficult to imagine where promotional merchandise sits within your marketing mix. That’s why we are here to help you unleash the potential of your promotional merchandise.
Examples of promotional merchandise
Pens: While the pen is a simple instrument, it can help bolster the awareness of your business. Using such a widely accepted tool as a way to promote your business, the pen, your branded pen, will be the one people go to use. Ensuring you pick the right pen, balanced with the preferred ink colour of your clients this simple tool is not to be overlooked. Trust the 56% of people who prefer to receive a pen as a promotional item.
Tote bags: With such a high focus on environmentally friendly products capitalising on the usability of a branded tote bag will gain you good favour with your clients. Roughly 23% of people enjoy receiving promotional bags and as such can be used to create a connection between everyday life and your company.
Calendars: A highly useful item to have your brand printed on. While calendars are handed out at certain times of the year do not underestimate their usefulness and the importance of brand awareness. 25% of people enjoy receiving a calendar, and it’s clear why. Each year many people feel refreshed and in turn, place that into their planning and organisational processes. Having a branded calendar visible at many points during your client’s work day means they are consistently taking in your brand and improving their recollection of your company.
Why is promotional merchandise effective?
Promotional merchandise is effective in many ways. It has proven to help build brand loyalty and awareness when used in the correct channels. When you put effort and thought into your clients and what they would like to receive or use, this grows the connection between you and your clients. The amount of impressions a single pen has can be limitless, every use, every passing of that item is a constant reminder. In a digital world when brands are constantly fighting for space and views, promotional merchandise doesn’t have that same issue. Once it has been given to your clients, it will continue to promote your business.
How can I maximise the benefits of promotional merchandise?
One of the best ways to maximise the benefits of promotional merchandise is to truly consider your client. When you think about what your client wants and needs from you, finding the right item to offer as a gift or introduction to your business will help you stand out.
Whether your promotional items are distributed throughout the year or at an event, we help you find the right item. We work with you to ensure that even the smallest of details are perfect. etc.branding takes branded merchandise to the next level, so contact us today to see how we can help you.
